What drives you to get franticly eager to get the new technological gadget? What are your reasons to expose yourself on the streets to be the first one to get the new Apple product? I think this goes beyond the Foucaultian principles of power and discursive rhetoric. Consumerism is now something that appears to be uncontrollable with individuals especially in the United States and all technologically developed countries. Let’s do a simple exercise: if you have an iPhone/Apple-products fan as a friend, ask him/her about the reasons why he/she decided to buy the latest version of the Apple company, even when the previous version is still competitive in the market and useful for all the basic needs a phone can have. The question here is WHY?, and apparently nobody is able to answer it concisely.
This is a self-reflective short film that shows how daily activities have become technologically over matched and individuals have forgotten about face-to-face interaction. Everything is now digitalised and has to be shared on social networks, to receive an apparent likeability from people that most of the times we are not in touch with. What would happen if you would forget your mobile phone and analyse the people you live with in order to see how influencing this technology has become in our lives? We need a change now, remember that technology was invented to help us make things easy. I said «help us», not «completely make things for us». We are humans and we were made for socialise with others… in person preferably.